Parsable

Enterprise SaaS Platform Focused on Frontline Operations

Digitize Your Frontline

Parsable helps you tap into your frontline operations to track, trend, and optimize the inefficiencies that impact your operational results.

Role

Creative Director

Dates 

12/2020-11/2021

Department Oversight

Creative Services (design & performance marketing copy) & Brand

Hands-On Execution

Creative & Brand Strategy, Graphic Design, Web Development & Design, Motion & Video, & Performance Marketing Copywriting 

 Jump to Project Spotlight...

• The State of Factory Work: Thought Leadership & Demand Gen Campaign
• Multi-Track SQL Conversion Campaign 
• Customer Retention & Advocacy Program

Focus Areas

The State of Factory Work: Thought Leadership & Demand Gen Campaign

Goals

Goal 1: Establish Parsable’s thought leadership by transforming industry data into high-value content on factory work trends and technology adoption.

Goal 2: Generate TOFU leads by repurposing the report into webinars, gated content, and infographics to drive engagement and conversions.

Goal 3: Nurture and convert leads through persona-based email sequences, guiding prospects toward product awareness and sales conversations.

Scope

Led creative strategy and execution as Creative Director, Designer, Motion Designer, Video Editor, and Performance Marketing Copywriter, driving engagement and conversions. Developed landing pages, eBook, infographics, paid and organic ads, and nurture sequences, ensuring cohesive branding, compelling messaging, and high-impact visuals to maximize lead generation and pipeline growth.

Challenge, Approach, & Results

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Multi-Track SQL Conversion Campaign

Goals

Goal 1: Convert high-intent leads through free trials, live demos, and on-demand demos.

Goal 2: Accelerate pipeline movement by delivering pre-qualified SQLs to BDRs and sales reps.

Goal 3: Optimize lead-to-close efficiency by integrating product experience, direct sales, and self-serve education.

Scope

Led creative strategy and execution as Creative Director, Designer, Motion Designer, Video Editor, and Copywriter for a multi-track SQL conversion campaign. Developed organic and paid ads, landing pages, nurture campaigns, and outreach sequences, ensuring engagement optimization, sales alignment, and brand consistency.

Challenge, Approach, & Results

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Customer Retention & Advocacy Program

Goal

Engage Parsable’s top customers and executive decision-makers to join the Executive Advisory Board (EAB), strengthening relationships, reducing churn, and fostering high-value advocacy.

Scope

Led creative strategy and execution for the EAB, serving as Creative Director, Designer, Motion Designer, and Video Editor. Developed branding, landing pages, swag, flyers, newsletters, and event collateral to enhance engagement and retention.

Challenge, Approach, & Results

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