Paper Pennant Design

Branding & Full-Cycle Product Design & Development Agency

Strong brands. Clean Design.

Big Results.

Delivering quality, results-driven branding, product development, and digital, retail, and experiential strategies tailored to your business needs. 

Role

Co-Founder, Principal Creative Director, & COO

Dates 

09/2015-10/2019

Hands-On Execution

Creative & Brand Strategy, Product Development Lead, Apparel Designer, Sourcing & Production Manager, Graphic Design, Shopify Web Development & Design, Motion & Video, Project & Account Management, Go-to-Market Strategy & Sales Enablement, Content Marketing, Copywriting

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• Tri Sirena: End-to-End Product Design, Development & Launch
• Blank Space: Brand Creation, Product Design & Development

Focus Areas

Tri Sirena: End-to-End Product Design, Development & Launch

Goals

Goal 1:  Develop and launch high-performance technical apparel through vendor sourcing, fabric development and innovation, and custom design.

Goal 2: Deliver five seasonal technical collections and two athleisure collections annually, each featuring 3–10 meticulously designed pieces.



Goal 3: Establish a scalable production model to ensure efficient development and consistent quality.

Scope

Led end-to-end product design, development, and launch strategy, overseeing vendor sourcing, fabric development, and innovation by collaborating with manufacturers to create custom textile blends, treatments, and performance fabrics. Directed pattern development and custom print designs for five annual collections of technical and athleisure apparel. Managed the product lifecycle from concept to launch, ensuring brand consistency, functionality, and production efficiency.

Challenge, Approach, & Results

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Blank Space: Brand Creation, Product Design & Development

Goals

Goal 1: Develop the brand strategy and identity, including naming, positioning, and messaging, to establish a strong market presence for an emerging premium basics apparel brand in the fast fashion retail industry.



Goal 2: Design and launch a high-quality apparel line through vendor sourcing, fabric innovation, and custom design.

Scope

Led brand strategy, product design, and development, overseeing market positioning, vendor sourcing, and fabric innovation to ensure quality and pricing alignment. Directed content strategy and development, crafting messaging to establish brand authority and drive engagement.

Challenge, Approach, & Results

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