The Creative Brief

A busy city street at night with a lot of cars driving down it.
By Becky Loring June 23, 2025
Learn how a Custom GPT can align brand messaging, reduce creative bottlenecks, and improve content speed across teams. Updated with 2025 AI guidance.
A blurry black and white photo of a woman 's face.
By Becky Loring June 23, 2025
Explore the legal gray zone of AI-generated content. Learn how creative teams can navigate copyright, IP risk, and ethical use of generative tools.